Photobooks
Build a story with photos, page layouts, and backgrounds.
Make it personal.
On any screen.
For the Sendmoments Configurator, I designed the UX and interface for personalizing cards, photobooks, photo boxes, and newspapers. The ambition: full creative freedom on every product, with mobile as a complete workspace—not just a preview of the desktop experience.
A smaller screen.
Not a smaller creative toolkit.
The challenge was to make room for both the creation and its controls. Shrinking a desktop sidebar would leave neither usable. My approach separates the canvas from focused editing views: keep the product central, then give each decision the space it needs.
Start with your own memories.
A dedicated gallery keeps uploading and choosing photos separate from arranging them. A clear upload action, familiar thumbnails, and grouped images give this first decision room to breathe.
Choose the composition, not just the template.
Photo-count choices and visual previews bring composition controls to mobile. Automatic filling offers a starting point, while manual layouts keep the customer in control.
Make the details feel like yours.
The background panel gives color its own focused view. Keep a choice local or apply it across all pages, balancing personal expression with consistency.
See where each image belongs.
The swapping view brings covers, spreads, and image areas together. Showing non-editable areas alongside them keeps the boundaries of personalization visible, even on a phone.
Different products.
A familiar way to create.
A card and a photobook need different controls, not a different editor. I kept the canvas, contextual tools, and bottom navigation familiar, adapting the options to each product.
Cards
Make a chosen design personal with your own words and images.
Photo boxes
Personalize the keepsake, as well as the memories inside.
Newspapers
Bring photos and stories together across a different format.
More room,
just a turn away.
Mobile isn’t one fixed canvas. I also designed a landscape workspace, moving contextual tools to the side and retaining navigation along the bottom. The layout uses the wider view without requiring the customer to move to a computer.
The same idea.
A larger workspace.
On desktop, the canvas and editing panel can sit together. Selecting content brings its controls into context, so the customer can relate an edit to the result. This existing interaction demo shows the invitation editor in motion, including changes to the wording on the card.
Creative freedom needs
clarity to work.
The design brings a common editing language to four product families and gives mobile its own considered workspace. The key decision was not to expose every control at once, but to keep meaningful choices available in context.
The next step is to test the full journey on real phones: adding photos, changing a layout, refining the design, and reaching the basket. Task completion, backtracking, and device-specific drop-off would help establish whether that freedom feels usable in practice.
The Figma screens document design intent, not validated research findings or measured performance results.
View the Figma design (opens in a new tab)